Grad Students

Gary Yeritsian



Contact Information

Email    gyeritsian@ucla.edu
Office  Haines A58B

Fields of Study

Theory, Media, Culture

Research

I am a sociologist of media and communication. My dissertation deals with the contradictions of audience participation, investigating both controlled 'participation from above' and spontaneous 'participation from below' with respect to video games, fan culture, and social media. I am currently developing a project that explores the relationship between the sociohistorical construction of time and the changing rhythms of prevailing media forms. Courses I have taught have included classical and contemporary sociological theory, self and society, critical theory, and urban sociology.

Publications

Peer Reviewed Journal Articles

Gary Yeritsian (forthcoming, pending minor revisions) Participation From Above and Below: Brand Community and the Contestation of Cultural Participation. Journal of Consumer Culture.

Gary Yeritsian (2018) Freedom Above Things: Nietzsche and the Artistic Critique of Capitalism. Critical Sociology. DOI: 10.1177/0896920517750743.

Gary Yeritsian (2017) ‘Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism. Critical Sociology. DOI: 10.1177/0896920517691109.

Other Publications

Gary Yeritsian and Joshua Bloom (2013) Black Power Movement (United States). In David Snow, Donatella Della Porta, Bert Klandermans, and Doug McAdam (eds.) Blackwell Encyclopedia of Social and Political Movements.

Grants and Awards

UCLA Sociology Departmental Fellowship (2017-18) – $21K

UCLA Department of Sociology Excellence in Teaching Award (2017, 2016, 2015, 2014)

UCLA Mangasar Mangasarian Scholarship (2015-16, 2012-13) – $10K, $12K

UCLA Sociology Summer Research Award (2014) – $3.5K

UCLA Graduate Summer Research Mentorship (2013, 2011) – $6K, $6K

UCLA Graduate Research Mentorship (2011-12) – $18K

UCLA Institute for Research on Labor and Employment Thought and Action Award (2011) – minigrant

Conference Presentations

Participation From Above and From Below: Brand Community and the Contestation of Cultural Participation (2018) American Sociological Association Annual Meeting. Philadelphia, PA.

Nietzsche and the Artistic Critique of Capitalism (2017) Nietzsche & Critical Social Theory. San Diego State University.

‘Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism (2016) American Sociological Association Annual Meeting. Seattle, WA.

               Welcome to ‘Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism (2015, earlier                         version) UCLA Department of Sociology Theory Working Group.

Social Media and the Diffusion of ‘Participatory’ Capitalism Through Space and Time (2014) Alter-geographies: UCLA Comparative Literature Annual Graduate Conference.

Social Media and the Spirit of Post-68, ‘Participatory’ Capitalism (2013) University of Miami Department of Modern Languages and Literatures Annual Graduate Conference.

Degrees

Ph.D. (2019 – expected) Sociology, UCLA. Dissertation: Participation From Above and Below: The Contradictions of Audience Participation, From Video Games to Social Media

C. Phil. (2014) Sociology, UCLA.

M.A. (2012) Sociology, UCLA.

B.A. (2009) History, University of Southern California.